I majored in Cognitive Science and minored in Philosophy at the University of British Columbia. I’ve also always been a visual artist. For as long as I can remember, I’ve been fascinated by visual representation and the conveyance of meaning.
Studying cognitive science, I became interested in meaning as a two-place relationship - as the process of informational sense-making of one system by another. Experience in the context of digital product design, whether it be meaningful, pleasant, confusing or frustrating, can only be understood at the union between what the product offers and the receptive and cognitive capacities of the people it is designed for. I am fascinated by the question of how this balance can produce intuitive, meaningful and memorable experiences.
On this basis, my approach to design problems always starts with research. I aim to understand and operationalize the cognitive and informational needs of the user, both through psychological research and concrete user testing, and to employ these findings as creative constraints. For me, user experience design is an iterative process that exists precisely at the junction of creativity and well thought-out restrictions.
I’ve helped teach various undergraduate courses in cognitive science — one on research methods, one on designing and coding maze-navigating robots, along with the program’s capstone seminar. I wrote my thesis on the first person dynamics of mind-wandering. After graduating, I fulfilled a long-time goal of studying visual art at the New York Academy of Art in its Department of Continuing Studies.
Fun facts: I have cycled across France, the Western United States and Southern China, and personally planted over 200,000 trees in Northern Alberta and British Columbia.
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