StationBank Social: Smart Banking for Social Teens
We were given one week to design a solution for Station Bank - a fictional financial institution - to bring in teenaged clients through a strong and relatable value proposition.
Over the course of 5 long and exciting days, my team and I researched, prototyped and tested Station Bank Social, a banking application designed to help teenagers cultivate responsible financial habits by teaching them the consequences of lending and borrowing.
Station Bank Social connects teenagers with their peers and allows them to quickly transfer small amounts of money ($0 - $25) in order to split tabs and help each other out when needed. If transfers are not paid back by an agreed upon date, small amounts of interest accrue up to a total of $5 - an amount that isn’t devastating, but substantial enough to encourage timely repayment.
We created Station Bank Social with the belief that social capital will be the primary determinant of success of banking apps designed for generation Z.
This was a team sprint, and we shared most roles evenly. I contributed to the research and strategy, storyboarding, concept work, user testing and led the interface design and animation.
Day One: Map
Who are we building for?
We conducted some secondary research into the problem space to learn more about the relationship that teens perceive to have with their own finances. We found that:
Of teens don’t believe they’ll be financially independent by the age of 30.
Are concerned about paying for college
Don’t believe they’ll be able to afford living on their own
are unsure that they’ll be able to afford paying taxes
Primary Research - Survey
We found two high school classes that were willing to participate in a google survey. We sent them 23 questions to learn more about their relationship not only with their own finances, but with their financial institutions as well. Based on the responses, we learned that:
Very Poor understanding of Credit Score
At first we found some exceptionally answers, until we pasted them into google and found they’d been copied from the internet. Only two students had a real grasp of the concept of a credit score.
No Learning Structure
Students either learned what they knew about finances through their parents, or not at all. They did not feel there was a structured way to become financially savvy.
Spending is Easy, Saving is Hard
Beginning a Solution
Since teens had no structured way of learning about credit score, but are almost at the age when owning a credit card is the norm, we decided to ideate with the goal of teaching teens simplified banking principles with regard to borrowing and lending, to prepare them for financial independence.
How might we teach teens about banking principles and help them develop responsible financial management habits?
Assigned Palette & Accessibility
We were required to use Proxima Nova as the primary font, and to ensure that Station Bank’s Brand colours (right) were reflected in the user interface.
We also had to make our designs accessible to the widest audience possible, so it had to be WCAG AA compliant (see https://webaim.org/intro/ for reference).